Shantanu Mullick is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group of Eindhoven University of Technology. He obtained a Ph.D. in Business Administration from ESSEC Business School, France in 2016. He also holds a Masters degree in Business Analytics Research, an MBA degree, and a Bachelor's degree in engineering. Before joining the PhD program, Shantanu worked for 3 years as a Brand Manager at Ranbaxy India. He joined the ITEM group in August 2016.
Shantanu uses advanced econometric methods to study problems related to food marketing and obesity, and dynamic pricing of seasonal goods. Currently, he studies the role of income on the impact of "fat taxes", and the impact of customer heterogeneity on dynamic pricing of firms.
He teaches Entrepreneurial Marketing and Data Entrepreneurship in Action in the Data Science and Entrepreneurship master program at JADS, and Marketing Research New Product Development and Marketing bachelor USE-line. For more information on Shantanu Mullick, please visit the TU/e website.
Brankaert, R.G.A. & den Ouden, P.H. (2017). The design-driven living lab: A new approach to exploring solutions to complex societal challenges. TIM Review, 7, 44-51.
Schepers, J.J.L., Nijssen, E.J. & van der Heijden, G.A.H. (2016). Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance. International Journal of Research in Marketing, 33, 797-817.