Dr.ir. Katrin Eling is an Assistant Professor of New Product Development in the Innovation, Technology Entrepreneurship & Marketing (ITEM) Group of the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands, and a Visiting Scholar in the Institute of Technology and Innovation Management at Technical University of Hamburg-Harburg, Germany. In 2014 Katrin obtained her Ph.D. in the ITEM Group at Eindhoven University of Technology. Before pursuing an academic career, she received an education and practical experiences in the field of Industrial Design. Katrin holds an M.Sc. in Strategic Product Design from Delft University of Technology, The Netherlands, and a Diploma in Industrial Design from the University of Wuppertal, Germany.
Katrin's research focuses on the effective and efficient management of the so-called 'fuzzy front end' of new product development with a special interest in the management of the creative process, decision making during the creative process, customer research and involvement, and the management of both the individuals and the teams that execute this messy 'getting-started' phase of the new product development process. Her dissertation research has challenged the utility of two established new product development principles for successful fuzzy front end management.
Katrin's dissertation proposal was named the winner of the 2011 Dissertation Proposal Competition of the Product Development & Management Association (PDMA) and was among the finalists of the 2011 Business Marketing Doctoral Support Award Competition of the Institute for the Study of Business Markets (ISBM). She was runner-up for the 2013 Best Student Paper Award of the College of Product Innovation and Technology Management (PITM) of the Production and Operations Management Society (POMS). Katrin's work has been published in the Journal of Product Innovation Management and in the International Journal of Market Research.
For more information on Katrin Eling, please visit the TU/e website.